UX Designer · Complex Systems & Digital Products
Why is this hard? Let's fix that.
Hi, I'm Amirmasoud. Over 7 years, I've designed for Deutsche Telekom, fintech platforms, regional banks, and growing businesses. Based in Germany and working across Europe, I focus on turning complex, high-friction systems into fluid digital products.
Selected work
Case studies
A systematic approach to complex problems. Most work is confidential. These cases reflect my process from deep analysis to measurable business impact.
From Friction
to Flow
Telecom · Product Configurator
Redesigning a complex enterprise configuration tool to eliminate cognitive overload and minimize drop-offs throughout the purchasing journey.
UX/UI Design · Collaborative Execution
Making the
Abstract Tangible
Fintech · Open API Platform
Reframing a highly competitive Open API portal from complex, dense technical features into outcome-driven business values for non-technical executives.
UX Strategy & Concept Development
Driving
Loyalty
Financial Services · Customer Club
Transforming an opaque point-calculation logic into a visual, transparent dashboard that drives engagement and reduces call center inquiries.
UX Design & Concept Development
04 / 04
Optimizing
Administrative Flow
Designed an end-to-end workflow tool that enables Deutsche Telekom to manage thousands of permit applications across Germany.
About
I'm a UX Designer with 7 years of experience based in Germany, available for full-time, contract, or remote roles across Europe. I focus on breaking down dense, data-heavy systems into intuitive digital platforms that scale seamlessly.
My approach centers on bridging the gap between business objectives and technical realities. Whether optimizing a high-friction purchasing flow or designing a clean product dashboard, I focus on identifying exactly why a system is hard for people to use—and building the precise framework to fix it.
Contact
Let's solve
something hard.
If you're building something complex and need a designer who leads from research to shipment. I'd like to hear about it.