Hi, I’m Amirmasoud a UX Designer focused on driving key business metrics by crafting intuitive and thoughtful designs that empower users to make confident, informed decisions.

Selected Works

My work shows a clear and structured way to solve complex problems and deliver strategic design results. Most projects are confidential, but the examples below show my process from analysis to measurable business impact. If you want to discuss product strategy or execution in more detail, I am open to connect.

From Friction to Flow: Redesigning a High-Stakes Telecom Configurator

This project focused on solving critical customer abandonment issues and achieving Engineering Trust. The new modular design successfully increased conversion rates and reduced support costs related to plan selection.

Making the Abstract Tangible: Design Strategy for Open API Platform Conversion

This project solved a critical 70% conversion gap for an Open API platform. By creating tangible, visual tools that showed integration outcomes instead of code, the design successfully bridged the understanding gap and drove significant new partner interest.

Driving Loyalty: A Gamified Dashboard for Financial Services Engagement

This work, focusing on Gamified Engagement, is under a strict Non-Disclosure Agreement. Detailed visuals and the final case study will be available soon following public release.